FILO Sports Groupwww.filosports.com
Services Rendered: Visual Identity + Collateral + Interactive
Identity and branding for the sports marketing company FILO Sports Group. The idea was to create a fluid logo containing F,I,L, and O while the overall shape is a B in reference to the founder Doug Blouin. Standing for First In, Last Out; the brand promotes this company mission. Creative & Art Direction and Design: Stuart Laybourne
